ROGHANIAN, Parham; ROGHANIAN, Parsa. The Effects of Artificial Intelligence on Marketing Process Optimization: A Mixed-Methods Study using Thematic Analysis and Analytic Hierarchy Process. Journal of Modern Technology, [S. l.], v. 3, n. 01, p. 435–445, 2026. DOI: 10.71426/jmt.v3.i1.pp435-445. Disponível em: https://journal.krrishpub.com/index.php/jmt/article/view/58. Acesso em: 24 jun. 2026.