[1]
P. Roghanian and P. Roghanian, “The Effects of Artificial Intelligence on Marketing Process Optimization: A Mixed-Methods Study using Thematic Analysis and Analytic Hierarchy Process”, Journal of Modern Technology, vol. 3, no. 01, pp. 435–445, Jun. 2026, doi: 10.71426/jmt.v3.i1.pp435-445.